Due to the way patch updates are released for Final Fantasy XIV, we needed a flexible design system that could be updated quickly while remaining visually consistent. Below are examples of web marketing banners I helped develop as Senior Creative Designer at Square Enix for Final Fantasy XIV in 2025.
The modular template enabled the rapid production of a large volume of paid media assets for each launch, while allowing the visual treatment to evolve over time without the need to rework the core artwork
Software Used: Adobe Photoshop, Adobe Illustrator
All work © Square Enix.
Shown here for portfolio purposes only.